Oh Pluto is getting a little logo refresh, marking an important moment of change to the brand after almost 5 years with the old design!
When I started to run out of all packaging at the same time in late 2025, I knew this would be a great opportunity to build a cleaner logo with the experience I've gained in running this business for 5+ years.
Old Logo:
New Logo:
The new logo keeps the little Pluto graphic while becoming more simplified, cleaner and with a slightly retro feel.
I wanted whimsy, nostalgia, playfulness and a dash of geekiness to play through in the logo, as this is what I aim the brand to be as a whole. Add a little bit of imperfection in there too because who's perfect, really?!
Oh Pluto is my little contribution to bringing a love of Science, Nature, Technology and the Arts together with a love of bold and colourful fashion, in the form of laser cut acrylic necklaces, earrings and brooches. I hope this new logo sells the vibes I am going for.
For the next little while you might see a mix of old and new jewellery cards in your packages until all old cardstock has run out (waste not, want not!). But I've got new large and small jewellery dispay cards, thank you cards and business cards starting to flow through as incoming orders are processed.
I can't quite describe why but having a new logo is really inspiring me to kick things up a notch this year, so expect to see more frequent releases, a wider range of jewellery designs, and more frequent blog and social media posts. I'll also be doing more outreach for wholesale opportunities and design collaborations. I'm saying it here to keep myself accountable!
Yours geekily,
Louise
